Although the event only officially lasts one day, all week enthusiasts cruise up and down the multi-town stretch of road known for its history as a place to meet, see and be seen. In 1995, cruising in August became an officially organized event and enthusiasts began making the trek to show off their vehicles and spend time with like-minded individuals. Exotics share the road with classics, who drive side by side with late models, and everyone gets along over the 16-mile route spanning nine cities.
All generations of Corvettes and Camaros, Novas and Chevelles, Tri-Fives and C10s are just a few examples of the Bowtie bravado. Some are pristinely restored originals, while others feature crate engines and the latest in modern technology. Cruising among these dream vehicles on Detroit’s Woodward Avenue is a reminder of what the performance industry is all about.
Of course, the event features more than just driving opportunities. Parking lots are full where participants pop their hoods and spectators ogle. These lots also provide areas for vendors and displays where brands can provide a look at their latest offerings.
This year in the Birmingham Triangle, in the suburb of Birmingham, Chevrolet set up its display marked by a giant yellow bowtie. It featured each of the brand’s current vehicles, display boards, driving simulators and perhaps most popular of all, a Corvette ZR1 directly next to the Corvette Racing team’s bright yellow C7.R.
Farther south on Woodward, at 13 Mile, the Chevrolet Performance booth set up shop. It included five different crate engines, transmissions, a variety of parts displays, and both classic and 2018-edition vehicles utilizing Chevrolet Performance parts. Of course, more race cars were there, too, including a cutaway Corvette, a Chevy-powered IndyCar and 16-time NHRA champion John Force’s Camaro SS Funny Car.
This is one of the prime viewing areas of the event, too.
Grandstands are provided along the road simply for individuals to watch traffic and hear the rumble of throaty exhaust notes and the thump of lopey cams.
Clearly, this isn’t ordinary traffic.
Check out a photo gallery below and keep watching The BLOCK and @theblockdotcom on Instagram for much more from this year’s cruise.